The Visual Identity System of the Medical University of Bialystok (VIS) is a detailed description of the procedures and graphic symbols used at the University.

The aim of the VIS is to ensure a consistent, recognisable and professional image of the Medical University of Bialystok in all areas of communication, both internal and external.

All materials contained in the Brand Book must be used in accordance with the guidelines presented herein, without introducing modifications that could compromise the integrity of the logo or weaken the impact of the University’s visual message. This website, together with its attachments, is the official source of identification materials of the Medical University of Bialystok.

Adhering to the rules set out in the Brand Book ensures a coherent image of the Medical University of Bialystok, strengthening its recognisability, prestige, and visual communication in line with the University’s values and mission.

Detailed guidelines, including instructions on how to use the logo and other VIS elements, can be found in the Brand Book.

Brand Book

All files available in the tab are available in two languages: Polish and English.

LOGOTYPES AND CORE ELEMENTS

The university logo is a key element of its visual identity and must be used consistently, in accordance with the principles set out in the Brand Book. It must not be modified, distorted, or have its proportions altered.

MUB logo - Polish version (PNG)

MUB logo - Polish version (AI)

MUB logo - Polish version (PDF)

MUB logo – English version (PNG)

MUB logo – English version (AI)

MUB logo – English version (PDF)

Package of files with the University logo

KEY VISUAL

The key visual of the visual identity system is a linear illustration of the Branicki Palace in Bialystok - the university’s headquarters. This element emphasises the University's connection with its historical heritage and location. The key visual is intended for use across both print and digital media, including presentations, brochures, posters, document templates, online banners, and promotional materials.

Package of files with the Key Visual

COLOUR PALETTE

The colour palette is a key component of the visual identity system. The primary colours define the institution’s official image and should be used consistently across all materials.

TYPOGRAPHY

The primary typeface used in all promotional materials and official publications is Encode Sans Narrow– a modern, sans-serif font with a condensed structure.

For office use, in internally generated documents, the recommended complementary typeface is Aptos – a system font included with Microsoft Office since 2023. It features a clean, modern appearance and pairs well with the primary typeface.

Both fonts are free to use, legally unrestricted, and suitable for institutional purposes.

- Encode Sans – available via: Google Fonts,

- Aptos – included in Windows 11 and Microsoft 365– available via: Microsoft Learn - Aptos.

Download and install custom fonts to use with Office.

75TH ANNIVERSARY LOGO

To mark the University’s 75th anniversary, a dedicated jubilee logo has been developed as an official element of the visual identity system for use during the celebratory year. We encourage you to use the logo during the anniversary year, i.e. 2025.

Package of files with the University 75th Anniversary logo

FACULTY LOGO

The Faculty logos are variants of the University’s main emblem, designed to identify three individual Faculties of the University:

Faculty of Medicine with the Division of Dentistry and Division of Medical Education in English
Package of files in various versions
Faculty of Pharmacy with the Division of Laboratory Medicine
Package of files in various versions
Faculty of Health Sciences.
Package of files in various versions

OFFICIAL STATIONERY

As part of the VIS, we have designed key official stationery such as letterhead, business card, envelope, folder, powerpoint presentation template, and social media graphics templates. We encourage you to use the above-mentioned materials in activities within the University (e.g. during classes with students, work meetings) and in activities aimed at external stakeholders of the University (e.g. representing MUB at the conferences, meetings in national and international bodies, etc.).

Powerpoint presentation template

Social media graphics templates

PROMOTIONAL MATERIALS

Templates for promotional materials (promotional leaflet, pen, cotton/paper bag, A4 notebook, advertising wall, roll-up) are available after contact with the Promotion and Recruitment Office (email: promocja@umb.edu.pl; phone: +48 85 748 5512).

The implementation of the Visual Identity System was made possible thanks to funding received for the project entitled “East or West MUB is the best. Promotion of the Medical University of Bialystok on the global scene”.

Projekt finansowany przez Narodową Agencję Wymiany Akademickiej w ramach Programu Welcome to Poland (2023).

The Project is financed by the Polish National Agency for Academic Exchange under the Welcome to Poland Programme (2023).

Visual Identity System of the MUB